Beyond the Package
How Benefits Become Culture, Retention, and ROI
July 15, 2026 | 11:00 AM CT
Most employers have a benefits package. Fewer have a benefits strategy.
In this session, we'll break down what separates the companies whose benefits actually move the needle on retention, culture, and the bottom line from those whose perks go unnoticed and unused. You'll walk away with practical tools for turning what you already offer into a competitive advantage — for recruiting, retention, and the kind of workplace people actually want to stay in.
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Content provided in the event is for general informational purposes only. In no manner shall such content constitute legal, tax, or accounting advice.
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Doug Rooker is Vice President of Sales at BenefitsMe, where he helps brokers, consultants, and employers deliver practical financial wellness solutions for today’s workforce.
With a strong foundation in employee benefits and financial wellness, Doug takes a client-first approach to helping organizations reduce financial stress, improve employee well-being, and strengthen retention.
He is passionate about equipping partners with innovative benefits that create immediate employee impact and measurable value.
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Nicole Moore is an accomplished HR leader with more than 15 years of experience building and leading people operations across multiple industries, including construction, education, and technology.
She leads payroll, compensation strategy, and employee benefits. She also oversees compliance, company policies, and employee relations—ensuring every process is clear, fair, and aligned with business goals.
She is known for her hands-on leadership, strategic HR expertise, and dedication to creating environments where both employees and businesses can thrive.