Shine Bright, Hire Right: The Job Posting Masterclass Series

Three sessions to make your listings sparkle and your pipeline shine.

Your job post is your pitch to the best workers on the market. Shine Bright, Hire Right is a three-part webinar series built to help HR teams and business owners turn every listing into a precision hiring tool.

From writing with clarity to optimizing reach, you’ll learn how to attract top talent, strengthen your brand, and fill roles faster without the guesswork.

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Plan for Success

Session 1: Write with Clarity Crafting Posts That Pop

November 20 | 1:00 p.m. CT
 
Every great hire starts with a clear, compelling post. Learn how structure, language, and tone influence who applies and who scrolls past.
 
What you’ll learn:
  • Identify what job seekers really want to know first.
  • Balance authenticity with performance-driven phrasing.
  • Use tone and structure that signal credibility and connection.

Session 2: Optimize with Insight Stand Out Where It Matters

December 11 | 1:00 p.m. CT
 
Make your job posts easier to find and impossible to ignore. We’ll break down how search algorithms, formatting, and branding all play a role in getting the right eyes on your listings.
 
What you’ll learn:
  • Keyword strategy for job boards and search engines.
  • Formatting that boosts readability and conversion rates.
  • How to align your employer brand with your listings.

Session 3: Boost with Confidence Reach More of the Right People

January 13 | 1:00 p.m. CT

Your post deserves more than one spotlight. Discover how to turn a single job listing into a multi-channel recruiting campaign that saves time and money.
 
What you’ll learn:
  • Free and paid channels that actually move the needle.
  • Using data to refine targeting and spend.
  • Building a measurable promotion cycle that drives better applicants.

Meet Your Speakers

Ashley Vasquez Piton,

Vice President, Client Services R&r Marketing

As Vice President of Client Services at R&r Marketing Solutions, Ashley leads a team deeply committed to building meaningful client partnerships and delivering strategic media initiatives that exceed talent acquisition goals. Ms. Piton takes pride in cultivating trusted, transparent relationships that go beyond traditional account management, fostering authentic collaboration and alignment across teams to deliver impactful results.
Ashley-Vasquez-Piton

Michelle Merker

Managing Partner R&r Marketing

Michelle Merker is the Managing Partner at R&r Marketing Solutions, Inc., where she is responsible for spearheading the firm's strategic direction and innovative growth initiatives. With over 25 years of experience in recruitment marketing, Michelle has prioritized creating lasting relationships with internal teams, client and vendor partners, fostering a collaborative environment that consistently delivers measurable results. She and the team at R&r have established a long-running reputation for becoming a true extension of their client’s talent teams, helping achieve their talent acquisition and employer branding goals.
Michelle-Merker
who-should-join

Who Should Join?

HR professionals, recruiters, talent managers, and small business owners who handle hiring for hourly or salaried positions should join. If you want better results from your job postings, this is your webinar series.
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